Build and run your first RevPlay
From a motion your best rep runs from memory to a repeatable play your whole team runs the same way.
Product walkthrough
See it in RevTech
See how a RevPlay moves from an objective and audience through the builder, execution, and the impact report.
What this course covers
A RevPlay turns a GTM motion into something the system can run: who is eligible, what happens on which day, what each step produces, and how success is measured. This course builds one end to end and activates it against a real segment. The worked example running through every lesson is a post-pilot re-engagement play for mid-market accounts, chosen because the first lesson rejects two more obvious candidates, and the reasoning for that is most of the skill.
You will build your own alongside it. You will need permission to author plays, and an account segment you are willing to enrol. Everything else is covered as you go.
By the end
What you will be able to do
- Decide whether a motion belongs in a play at all — and say why the obvious candidates usually do not.
- Fill in all four builder steps knowing which choices are cheap to revise and which are expensive.
- Write execution instructions an agent can prepare against and a person can act on without opening another tab.
- Set autonomy action by action, so review lands where the risk is rather than everywhere.
- Predict how many decisions a play will put in one person's queue each day, before you activate it.
- Read enrolment, completions and Actions Pending together, and know what a fortnight of data cannot tell you.
What it covers
- modules
- 4modules
- lessons
- 12lessons
- minutes
- 173minutes
- hands-on
- 6hands-on
Choose a motion worth encoding
A RevPlay is one account-centric GTM motion. Before you open the builder, decide which motion earns the encoding, and write down what it is actually for.
Lay out the timeline
Step 2 of the builder. Each step has a position on the timeline, an objective, execution instructions, the KPIs it moves, and the actions to complete there.
Define eligibility
Step 3 of the builder. Conditions over your account properties decide which accounts enter the play, and accounts keep becoming eligible after it goes live.
Review, activate, and read the impact
Step 4 and everything after it. Read the motion back before committing, put it live, and measure it where measurement actually lives.
Try the demo.
See agents carry the repeatable work of GTM across sales, marketing, customer success, and RevOps. Every action prepared, reviewed, and recorded. Fictional data, real product.
Explore the demo