Build and run your first RevPlay
From a motion your best rep runs from memory to a repeatable play your whole team runs the same way.
Product walkthrough
See it in RevTech
See how a RevPlay moves from an objective and audience through the builder, execution, and the impact report.
What this course covers
A RevPlay turns a GTM motion into something the system can run: who is eligible, what happens on which day, what each step produces, and how success is measured. This course builds one end to end and activates it against a real segment. The worked example running through every lesson is a post-pilot re-engagement play for mid-market accounts, chosen because the first lesson rejects two more obvious candidates, and the reasoning for that is most of the skill.
You will build your own alongside it. You will need permission to author plays, and an account segment you are willing to enrol. Everything else is covered as you go.
By the end
What you will be able to do
- Decide whether a motion belongs in a play at all — and say why the obvious candidates usually do not.
- Fill in all four builder steps knowing which choices are cheap to revise and which are expensive.
- Write execution instructions an agent can prepare against and a person can act on without opening another tab.
- Set autonomy action by action, so review lands where the risk is rather than everywhere.
- Predict how many decisions a play will put in one person's queue each day, before you activate it.
- Read enrolment, completions and Actions Pending together, and know what a fortnight of data cannot tell you.
What it covers
- modules
- 4modules
- lessons
- 12lessons
- minutes
- 173minutes
- hands-on
- 6hands-on
Choose a motion worth encoding
A RevPlay is one account-centric GTM motion. Before you open the builder, decide which motion earns the encoding, and write down what it is actually for.
Lay out the timeline
Step 2 of the builder. Each step has a position on the timeline, an objective, execution instructions, the KPIs it moves, and the actions to complete there.
Define eligibility
Step 3 of the builder. Conditions over your account properties decide which accounts enter the play, and accounts keep becoming eligible after it goes live.
Review, activate, and read the impact
Step 4 and everything after it. Read the motion back before committing, put it live, and measure it where measurement actually lives.
Put it to work
Jobs this page is behind
- SellingHand over a new customer without losing the context“I want to hand a new customer to the team who will keep them, with everything they need.”
- SellingRe-open a closed-lost account on a signal“I want to re-engage the accounts we lost, at the moment something has actually changed.”
- DemandReach an account while it is in market“I want to get to a target account during the window when they are actually looking.”
- DemandTurn campaign responders into owned follow-up“I want to get the people who engaged with a campaign into somebody’s hands this week.”
- DemandRun a named-account motion end to end“I want to run a real account-based motion rather than a list and good intentions.”
- CustomersFind expansion before the customer asks“I want to find the expansion conversations that are ready, rather than waiting to be asked.”
- CustomersStart every customer the same way“I want to give every new customer the same start, and know when one is drifting.”
- InsightJudge a motion on evidence“I want to know whether a play is actually working, or just running.”
- Building motionsTurn a motion into something repeatable“I want to take the motion my best rep runs from memory and have everybody run it.”
- Building motionsGet accounts into a motion without a spreadsheet“I want to get a set of accounts into a play and keep the enrolments healthy afterwards.”
Try the demo.
See agents carry the repeatable work of GTM across sales, marketing, customer success, and RevOps. Every action prepared, reviewed, and recorded. Fictional data, real product.
Explore the demo