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Marketing ROI

Model the ROI of
working every signal.

Pipeline created from the programs you already run, production capacity recovered, more campaigns shipped. Model each of them separately, with your own team size and program volume.

Run the marketing model Model the full GTM impact

Run it with your own numbers.

Every assumption is visible, no two levers claim the same gain twice, and nothing you type leaves your browser. This calculator asks only what the marketing levers need.

  1. 1Your marketing team
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  4. 4

Your marketing team

Everyone working demand, campaigns, lead quality, and attribution.

Campaign attribution and reporting, campaign build and launch, lead enrichment and qualification, ABM and ICP list management, and ad-hoc analysis.

Nothing you type leaves this page.

In short

How is ROI measured for marketing?

Marketing ROI with RevTech is measured by what happens after the signal: the pipeline created when every lead is enriched, scored, routed, and messaged the hour it arrives, the campaigns shipped that capacity used to cap, and the production hours agents return to the team. Model it from your own lead volume, conversion, and program costs, and keep overlapping effects separate.

Your programs were never the constraint. What happens after the signal was.

The levers

Where marketing value comes from.

The model treats each lever separately, so you can see which parts of the case you actually believe before you commit to any of them.

Create pipeline from existing programs

Measure the pipeline recovered when the leads you already pay for are worked instead of expiring in a queue.

Recover production capacity

Value the brief, content, segment, and setup hours agents carry across the create-campaign flow.

Ship more campaigns

Measure the revenue from segments and motions that never launched because no one had the hours.

Avoid operating cost

Measure the routing rules, enrichment tools, and manual triage replaced by one governed lead flow.

See what the agents actually do.

The numbers above come from work agents carry every day. This is that work, in detail.

Marketing solutions
Demo

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See agents carry the repeatable work of GTM across sales, marketing, customer success, and RevOps. Every action prepared, reviewed, and recorded. Fictional data, real product.

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