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RevPlays and Messaging

Share what works.
Make it easier to repeat.

Put your audience, timing, messaging, and goals into a shared play. RevTech’s fully managed agents prepare the work around that intent; your team reviews what matters.

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See how RevTech connects customer context, agent-prepared work and human review.

In short

What is RevPlays and Messaging?

RevPlays and Messaging is where teams define the motions RevTech’s fully managed agents work from: the audience, lifecycle, timeline, actions, and goals. The platform supports account-informed drafts, versioned sequences, revisions, and content approval. The RevPlays agent uses that shared definition to guide its work.

What is RevPlays and Messaging?

RevPlays and Messaging is where teams define the motions RevTech’s fully managed agents work from: the audience, lifecycle, timeline, actions, and goals. The platform supports account-informed drafts, versioned sequences, revisions, and content approval. The RevPlays agent uses that shared definition to guide its work.

The best motion stays with a few people

When the approach lives in someone’s head, the next person has to invent it again. A shared play gives that expertise somewhere to go.

Messages start from an empty page

Relevant preparation needs the account and the intent behind the outreach. Give agents that context before they draft.

Activity loses sight of the goal

A sequence of tasks is only useful if the team knows what it is meant to achieve. Keep the motion tied to its KPIs.

How to use it

Give the team a shared play.

Choose the audience, goal, and sequence of work. Review the timeline and intended KPIs so everyone understands the motion they are contributing to.

Define the audience and goal
Set the timeline and actions
Choose how to measure the play
Build your first RevPlay
The RevPlays library in RevTech: repeatable GTM plays and their enrolment.
The RevPlays library: repeatable GTM plays, the accounts enrolled in each, and the actions they generate. Screenshot of the RevTech application; sample data.
A RevPlay on its Review and Activate step: name, lifecycle stages, classifications, KPIs and the day-by-day action timeline, all editable before it goes live.
The Review and Activate step of a RevPlay. Before the play runs against a single account, the whole definition is laid out for a person to check: what it is called, which lifecycle stages it targets, how it is classified, the KPIs it is measured on, and every timed action in order. Nothing is enrolled until someone activates it here. Screenshot of the RevTech application; sample data.
In practice

Agree the motion before it runs.

Bring the lifecycle stages, KPIs and timed actions into one review. Confirm what the play is for and what each step should accomplish. Review account-informed message drafts before using them in customer communication.

Check the lifecycle and audience
Review the action timeline
Confirm the measures of success

Questions teams ask

Practical answers for teams evaluating the RevPlays and Messaging.

RevPlays and Messaging is where teams define the motions RevTech’s fully managed agents work from: the audience, lifecycle, timeline, actions, and goals. The platform supports account-informed drafts, versioned sequences, revisions, and content approval. The RevPlays agent uses that shared definition to guide its work.
A RevPlay defines a GTM motion: audience, intent, sequence and goals. An agent prepares or carries out permitted work within that definition.
Yes. Account-informed message preparation, revisions and content review help teams agree the words before using them in customer communication.
A shared play gives agent preparation a repeatable starting point. Keep the motion consistent while your people bring the customer judgment.
Your team sets the business direction, access and approval expectations. People remain responsible for customer relationships, important decisions and commitments.
This capability is part of RevTech. Availability of individual actions depends on your connected data, permissions and configuration. Review pricing or talk to Sales to confirm the right scope for your team.
Demo

See how the work gets done.

Explore how agents prepare work across your revenue teams, and how people review it, guide it and decide what happens next. Fictional data. Real product.

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Keep the work connected.

Explore the next capabilities that connect to this work.