Blog — page 3
Notes on
agentic GTM.
Short arguments about how revenue work is changing — and what it takes to run agents responsibly once it has.
Posts, page 3
Design a campaign around the decision you want to learn
A campaign becomes a useful experiment when the team agrees which decision the evidence can change before production begins.
Read
Investigate declining customer usage before choosing a response
A usage decline is a reason to investigate what changed in the customer’s work before deciding which intervention will help.
Read
Will a renewal concession solve the customer’s problem?
A renewal concession is useful only when it addresses the customer’s reason for hesitating; unresolved delivery work needs its own accountable remedy.
ReadDeal slippage: find the decision that moved, not just the date
A close-date change is a symptom; the useful unit of analysis is the unfinished decision that changed the timeline.
ReadWhen the rep and the forecast model disagree
A forecast disagreement is a useful investigation when each view exposes its evidence and the next fact that would change it.
ReadAccount reassignment is a customer continuity decision
Changing the owner field is the easy part; continuity depends on transferring live obligations and relationship context.
ReadTurn rejected leads into a useful Sales–Marketing conversation
Lead rejection becomes useful when the reason identifies a decision the receiving team can change.
ReadWhy useful agent outputs still go unused
Adoption failure often lives between a good output and the moment someone needs to decide.
ReadWho owns expansion when Sales and CS see the same signal?
Expansion ownership should follow the work and customer relationship, with a deliberate handoff into a commercial decision.
ReadSee how the work gets done.
Explore how agents prepare work across your revenue teams, and how people review it, guide it and decide what happens next. Fictional data. Real product.
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