Blog — page 2
Notes on
agentic GTM.
Short arguments about how revenue work is changing — and what it takes to run agents responsibly once it has.
Posts, page 2
Before advancing expansion, decide what you can deliver
A customer can be ready to buy while the supplier is not ready to make the proposed commitment.
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A new stakeholder joined the invite. What should change?
An extra attendee can change the question the meeting needs to answer. Find out before changing the whole presentation.
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Debrief the call without turning optimism into a commitment
A buyer’s encouraging comment, your interpretation and an agreed action belong in different sentences.
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What should ABM offer an account with no shared buying project?
Help people decide whether a problem deserves joint attention before giving them a case for a purchase.
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Answer the campaign responder’s question before asking for a demo
An accurate handoff still fails if the first reply ignores what the person asked.
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The buyer wants an answer in writing before another meeting
Give the buyer something they can assess and share. A later meeting should have a specific unresolved question to address.
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When the customer changes the outcome you are working toward
Agree what success means next without rewriting what was promised before.
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When the receiving team accepts only part of the handoff
Transfer the work someone can own while keeping the unfinished case visible.
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When two capable reviewers disagree about the same output
Settle the acceptance question before asking for another draft.
ReadSee how the work gets done.
Explore how agents prepare work across your revenue teams, and how people review it, guide it and decide what happens next. Fictional data. Real product.
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