Blog — page 4
Notes on
agentic GTM.
Short arguments about how revenue work is changing — and what it takes to run agents responsibly once it has.
Posts, page 4
Build a close plan around the buyer’s critical path
A credible close plan follows dependencies in the buying process, not a seller-authored countdown to quarter end.
ReadWhen your customer sponsor leaves, rebuild the reason to renew
A sponsor change is a need to re-establish the customer’s decision context, not merely replace a contact.
ReadBuild a RevOps service catalog that protects strategic work
A service catalog makes recurring commitments visible so strategic work is no longer funded by invisible overtime.
ReadStop asking one revenue meeting to do three jobs
Forecasting, resource allocation and coaching need different evidence and different conversations.
ReadSales stage exit criteria should describe buyer progress
Stages should summarize what the buyer has established, while activities remain evidence that may or may not support progression.
ReadHow RevOps should choose what waits this quarter
The value of prioritization is an explicit decision about what waits, not a more elaborate scoring spreadsheet.
ReadRecovered time becomes coaching only if the calendar changes
Freed preparation time has no automatic destination; leaders must deliberately convert it into better human work.
ReadMulti-thread a deal without undermining your champion
The purpose of multithreading is to help the buying group make a decision, not to collect contacts or bypass a helpful sponsor.
ReadSequence AI agents around the next team’s capacity
A local productivity gain can overload the next team; expand around the end-to-end revenue motion.
ReadSee how the work gets done.
Explore how agents prepare work across your revenue teams, and how people review it, guide it and decide what happens next. Fictional data. Real product.
Explore the demo