Slide 1 of 4
The app stops you on purpose
Launching opens a Credit Usage Warning. It is not a formality: it says content creation is credit heavy and asks you to confirm.
Running a campaign with drafted content
DoLesson 5 of 12Choose what gets generated
What generation costs, and the warning before it starts
Size the credit and review cost of a campaign before launching it, and know what the credit warning is actually telling you.
22 minIntermediate
Part 1 of 4
What the warning says
When you launch, the builder opens a Credit Usage Warning before anything generates. The wording is worth reading rather than dismissing: it warns that the action uses many credits, that for any accounts which do not have or need an updated account plan the plan generation will also trigger, and that creating content is credit heavy. It then asks you to confirm.
Most confirmation dialogs are noise, and people learn to click through them. This one carries information that is not available anywhere else in the flow, and the second clause is the part that surprises teams. The cost is not only the assets you chose on the Content step. Accounts in your audience that lack a current account plan will have one generated, which means part of your campaign cost scales with the audience regardless of how few assets you asked for.
Part 2 of 4
The arithmetic to do first
Work the number out before you reach the dialog, so that the dialog confirms something you already know instead of telling you something new.
Three counts, and the last of them is the one teams forget — it is a parallel cost driven by audience size alone, whatever you asked to be written.
Then hold the asset total against review capacity, because that is the constraint that bites first in most teams. Credits are recoverable; you can top them up. A hundred unreviewed personalized pages sitting in the assets tab is a different kind of problem, and the only fix for it is somebody's attention.
- Audience count × per-account assets = the scaling portion
- Plus campaign-level assets and ad variations as flat counts
- Plus account plans for audience accounts that lack a current one
Part 3 of 4
Save as Draft is the useful third option
The dialog offers Proceed, Save as Draft and Cancel, and the middle one is the one people forget exists. Saving as a draft keeps everything you configured without generating anything, which makes it the right answer whenever the number you just calculated is larger than you expected.
That gives you a way to stop without losing work. Go back, narrow the audience or move an asset from per-account to campaign-level, and return to the dialog with a number you are comfortable with. The configuration survives, and nothing has been spent.
Part 4 of 4
The worked numbers
For the configuration above: 44 assets, of which 40 are per-account briefs. Of the 60 audience accounts, suppose 25 have no current account plan. The credit warning's second clause means those 25 plan generations happen too, even though only 40 accounts get briefs. So the true generation bill is 44 assets plus 25 account plans, and the plan portion would have been identical if you had ordered a single campaign-level page, because it scales with the audience, not with your asset choices.
That is the calculation to have on a sticky note when the warning appears. If the dialog's implied cost matches it, Proceed. In this example, if you had expected costs for 44 items and forgotten the plans, the warning is the moment you catch it. Choose Save as Draft, trim the thin third of the audience you were never going to brief anyway, and return with both numbers smaller.
Do this in the product
Size it before you launch
- Note the audience count from the Audience step.
- Multiply it by the number of per-account assets selected on the Content step.
- Add campaign-level assets and the ad variation count as flat numbers.
- Estimate how many accounts in the audience will also need an account plan generated.
- Compare the asset total against the review capacity you named earlier in the course.
- If the number is uncomfortable, choose Save as Draft at the warning and change the configuration rather than proceeding.
Key questions
You should be able to answer each of these from memory before opening it. Recalling the answer is what makes it stick; recognizing it when you read it does not.
What second cost does the credit warning mention beyond the assets you selected?
Account plan generation. Accounts in the audience that do not have or need an updated account plan will have one generated, so part of the cost scales with audience size regardless of how few assets you chose.
You reach the warning and the number is higher than you expected. What is the best option?
Save as Draft. It keeps the whole configuration without generating anything, so you can narrow the audience or switch an asset from per-account to campaign-level and come back, having spent nothing.
Which constraint usually bites before credits do?
Review capacity. Credits can be topped up; a hundred unreviewed personalized assets can only be fixed by someone reading them.
What to take away
- Do the arithmetic before the dialog, so it confirms a number you already know.
- Account plans are a second cost, driven by audience size rather than by what you asked to be written.
- Save as Draft keeps the configuration and spends nothing. Use it the moment the number surprises you.
Teach this lesson
The argument in 4 slides, for presenting it to your team
Slide 2 of 4
Account plans can trigger too
The warning notes that accounts without a current account plan will have one generated. That cost scales with the audience, not with the assets.
Slide 3 of 4
Three ways out of the dialog
- Proceed — generation starts
- Save as Draft — keeps the configuration, generates nothing
- Cancel — back to the builder
Slide 4 of 4
Do the arithmetic before the dialog
Audience size times per-account assets, plus variations. If that number surprises you at the warning, it will surprise you again in the assets tab.
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